GRACE'S CORNER
Marketing
Relevant Work Experience
Fortune Brands Innovation
Category Management Intern
Managed Larson doors, benchmarked competition pricing, enabled new product development and launches, rebranding strategies and training for sales team and retailers, product owner and cross collaborator with channel, finance, R&D, engineering, etc.
Crumbl
Marketing Strategy Intern
Multitasked the usage of diverse range of marketing campaigns like email marketing, content creation, social media strategy, market research, and direct marketing to increase sales through catering.
3M - HealthCare Business Group
Product Content Intern
Implemented new strategy and launch new Call-To-Action’s purchasing process, structure, and organization as project lead for the customer journey on Solventum.com to increase online sales by 14%.
Scuttlebutt
Affiliate B2B Marketing Intern
Mastered marketing strategies on LinkedIn through utilizing past data, which increased followers by 2180% and page views by 259.46% by the end of internship.
Jan 2025 - May 2025
Sep 2024 - May 2025
May 2023 - May 2024
May 2023 - May 2024
Previous Projects
Reimagined B2B strategy for local Crumbl franchise.
Contact: Andy Yeater, Crumbl - Sylvania
Reports
American Marketing Association
Chapter leaders must submit a chapter plan (business plan) and an annual report to be continue active status. Through the submission of these files, UToledo AMA's chapter was awarded Top 5 Small Chapter out of 350+ universities.
View full report by clicking on the PDF icon.
MKTG 4540 Industry and Company Analysis Report
Deep diving into the gas and oil company and Marathon Petroleum Corporation (MPC), the report defends how the industry is on the rise but will decline a decade from now and how external and internal factors affect MPC as a company,
View full report by clicking on the PDF icon.
MKTG 4130 Final Report - Capstone
Combining everything within the marketing curriculum, this final report explains the promotion and marketing campaign that our team would utilize to promote the study abroad program for May 2026. This was a group project.
View full report by clicking on the PDF icon.
Research & Case Analyses
BUAD 4020 - Lego & Toy Industry Case Analysis
The case analysis explores the rise, fall, and rise again of Lego. It expands upon how the toy industry will continue to grow due to a new phenomenon called "kidults", the timelessness of toys, and high demand.
View full report by clicking on the PDF icon. Click on the YouTube video screenshot to watch the referenced video "Brick By Brick: Inside Lego."
BUAD 4020 - Zoom & Strategic Management Pendulum Theory Case Analysis
The case analysis explores the rise of Zoom before and after COVID-19. It also challenges the current state of the strategic management pendulum theory, saying that both internal and external factors of the firm are just as important as the other.
View full report by clicking on the PDF icon.
Presentations
Fall 2024 - MKTG 3690
Integrated Marketing Communications Project
View full slide deck by clicking on the PPT icon.
Guest Speaker Opportunity
Optimizing Your LinkedIn Profile
View full slide deck by clicking on the PPT icon.
